DNAfit wint innovatie award!

26 August 2014

DNAFit wins in the UKactive and Matrix Flame Awards 2014 DNAFit has won the Spark of Innovation award in this year’s ukactive and Matrix Flame Awards, the most highly coveted accolade in the health and fitness sector. The awards recognise suppliers, operators, educational institutes, health practitioners and corporate organisations that have demonstrated exceptional standards across their area of work. The ceremony took place last night (July 2nd 2014) at the Flame ‘Ball of Fire’ event at the International Centre in Telford, England.

The Spark of Innovation award category focuses on highlighting best examples of where operators of fitness & leisure facilities, wider activity providers, and equipment manufacturers have engaged with the wider community. Spark of Innovation aims to recognise the most innovative or creative solutions (product & technology) that have been brought to market to get people more active.

Ukactive CEO David Stalker said “We would like to congratulate DNAFit. The judging process is known for being the toughest in the business and the level of competition just gets better every year. But DNAFit was a worthy winner with the blend of innovation and cutting edge gene technology”.

Founder and CEO of DNAFit Life Sciences Avi Lasarow said: “It is a huge honour to be recognised by the Matrix Flame Awards for DNAFit’s innovation and excellence. Launching a new product is never easy and launching something as groundbreaking as DNAFit’s consumer genetics testing kits is a great challenge. The award win is truly a milestone for the company and its products. In keeping with ukactive’s principles, we truly hope that DNAFit can help generations of people get the most out of staying active.”